|广告战役||What are you looking for?|
|品牌||Allegro - online shopping platform|
|剧情简介||The new Allegro Europe commercial, shot in Poland, was conceptualised by bouffant director Erik Van Wyk.Erik effortlessly captures the essence of what makes a house a home in this emotional and elegantly crafted piece.|
|问题|| When we buy something, we do not just buy things. We buy experiences, moments of joy, smile, happiness, emotions, spending time with others and making them happy. We buy our plans and dreams. This is why we ask simple questions: What is important for you? What are your plans? What are you looking for?|
The headline at the end of both films is: "What are you looking for?”The source of this headline is the question that is placed in search box of Allegro.pl site: „What are you looking for?”. The meaning on the site is strictly related to searching for products. Our campaign's meaning is deeper, and it is about feelings and emotions. We ask: "what are you looking for [in your life]". Although both sentences sound the same: What are you looking for? They can be understood in both ways.
|Post Production Online||Chimney|
|Post Production Offline||Chimney|
|导演||Erik van wyk|
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