Hubert Stadnicki
创意总监 at BARDZO
Warsaw, 波兰
标题Home
广告公司
广告战役 What are you looking for?
广告主 Allegro
品牌 Allegro - online shopping platform
首次发布日期
行业领域 其他在线服务
剧情简介 The new Allegro Europe commercial, shot in Poland, was conceptualised by bouffant director Erik Van Wyk.Erik effortlessly captures the essence of what makes a house a home in this emotional and elegantly crafted piece. 
问题 When we buy something, we do not just buy things. We buy experiences, moments of joy, smile, happiness, emotions, spending time with others and making them happy. We buy our plans and dreams. This is why we ask simple questions: What is important for you? What are your plans? What are you looking for?
The headline at the end of both films is: "What are you looking for?”The source of this headline is the question that is placed in search box of Allegro.pl site: „What are you looking for?”. The meaning on the site is strictly related to searching for products. Our campaign's meaning is deeper, and it is about feelings and emotions. We ask: "what are you looking for [in your life]". Although both sentences sound the same: What are you looking for? They can be understood in both ways.
媒体类别 影视
长度
制作公司
制作公司
执行创意总监
创意总监
广告公司制片
美术指导
文案
制片
制作经理
摄影师
项目经理
剪辑师
剪辑公司 Chimney
VFX Company Chimney
Post Production Online Chimney
Post Production Offline Chimney
导演 Erik van wyk

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