International Foundation for Reunion + Mudi 3D & AR Studio - "Missing Stock"

Wunderman Thompson

Wunderman Thompson Bogotá, 哥伦比亚

奖项

2230

该广告属于ACT Responsible项目展品

品牌: International Foundation for Reunion + Mudi 3D & AR Studio
国家: 哥伦比亚

广告主: International Foundation for Reunion + Mudi 3D & AR Studio

标题	Missing Stock
广告公司	Wunderman Thompson
广告战役	Missing Stock
广告主	International Foundation for Reunion + Mudi 3D & AR Studio
品牌	International Foundation for Reunion + Mudi 3D & AR Studio
首次发布日期	2021
行业领域	机构/公益组织/非盈利组织
剧情简介	Over the past decades a shocking number of 120.000 people have gone missing in Colombia. Civil war, natural disasters and personal tragedies have left countless families searching for loved ones.The International Foundation for Reunion and MUDI 3D & AR Studio conformed an image bank with faces of missing people and created a tool to search for them based on AI and Advertising.The tool combines facial recognition technology and a deep fake-based algorithm that allows to predict aging, changes in their factions and other critical variations. At the end we replaced the faces of the models with the restored faces of missing people. The tool and image rights were free for all brands in Colombia to use. The only thing we asked is for each brand to add a disclaimer to the ad highlighting that the person in the ad is missing.
媒体类别	案例研究
长度	131 seconds
Global Chief Creative Officer	Bas Korsten
Global Chief Creative Officer	Daniel Bonner
Regional Chief Creative Officer	Sebastian Tarazaga
Regional Chief Creative Officer	Dany Minaker
Chief Executive Officer (CEO)	Julián Mercado
首席创意官	Daniel Payan
执行创意总监	Pipe Ruiz Pineda
执行创意总监	Sergio Tenjo
执行创意总监	Diego Rodríguez
创意总监	Sergio Lizarazo
创意总监	Nicolás Malpica
创意总监	Luis Moreno
文案	David Moncada
文案	Mateo Álvarez
美术指导	Moisés Martínez
美术指导	Wilson Estrada
美术指导	Paula Ramírez
美术指导	Andres Diaz
美术指导	David Torres