| 标题 | Perspectives (2mn) |
| Brief | Idea:We decided to show the issue from two different points of view at the same time, using a resourcethat allows us to know the story behind all that small warnings.An interactive fully synchronized double-sided film, developed specially for mobiles, that place users in the shoes of a victim of cyberbullying with just turning the screen 180º, helping them to uncover the actual reasons behind that suffering.Insight:In Argentina 6 out of 10 high school students were victims of cyberbullying. This country ranks high among the countries facing this issue, triggering more and more serious disorders in children.Adults tend to trivialize this without paying attention to the signals. |
| 广告公司 | Wunderman Buenos Aires |
| 广告战役 | Perspectives |
| 广告主 | Movistar |
| 品牌 | Movistar |
| Posted | 11月 2018 |
| 行业领域 | 个人无线通讯 |
| 剧情简介 | In Argentina, 6 out of 10 kids have been cyberbullied. Unlike traditional bullying, cyberbullying can follow its victims everywhere, because it is online. However, 75% of children who suffer from cyberbullying never talk about it, thus limiting adults and peers to detect the signs. Movistar, one of the largest mobile phone company in Latin America recognized the natural relationship that telephone brands have with the problem as cell phones are the most used media for this type of harassment. Their objective was to create a campaign that would raise awareness of this issue by aligning it with their brand platform: “Choose to take care”. |
| 媒体类别 | 互动 |
| 执行创意总监 | Sebastian Tarazaga |
| 执行创意总监 | Dany Minaker |
| 创意总监 | Matias Martty |
| 创意总监 | Juan Calvo |
| 文案 | Leonardo Arnelli |
| Site Builder | Valeria Diaz |
| Site Builder | Marcos Bazterrica |
| Copywriter Social Media | Nicolas Demichelle |
| Art Director Social Media | Francisco Cerrutti |
| Head of Production | Laura Martínez |
| IT Director | Francisco Facal |
| 项目经理 | Bárbara Laffue |
| Lead Developer | Javier Corra |
| Client Services Director | Fabiana Antonelli |
| Client Services Director | Belén Yusso |
| 客户总监 | Maria Jazhal |
| 客户主管 | Paula Torres |
| 制作公司 | James Champ |
| 导演 | Martin Donozo |
| 执行制片 | Jose Arnal |
| 执行制片 | Adrian Aspani |
| 制作公司制片 | Marco Pilosio |
| 摄影指导 | Daniel Ortega |
| 剪辑师 | Sebastian Mega |
| Post-Production Coordinator | Luis Staffolani |
| 音乐 | Italians do it better |
| 音效 | Porta Estudio |
| 客户主任 | Romina Martinez Battista |
| 客户主任 | Almendra Ogdon |
| 客户主任 | Florencia Panizoni |
| 客户主任 | Agustina Iparraguirre |
| 客户主任 | Matias Infantino |
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