Sebastian Tarazaga
General Creative Director at Wunderman Buenos Aires
Buenos Aires, 阿根廷
标题Perspectives (2mn)
BriefIn Argentina six out of 10 high school students are victims of cyberbullying. But parents and teachers don't always see it. So the agency developed an interactive, fully synchronized double-sided film for mobile phones. The film shows a suffering student. By turning the screen 180º, the cyberbullying incidents behind their distress are revealed.
广告公司
广告战役 Cyberbullying
广告主 Movistar
品牌 Movistar
Posted11月 2018
行业领域 个人无线通讯
剧情简介 In Argentina, 6 out of 10 kids have been cyberbullied. Unlike traditional bullying, cyberbullying can follow its victims everywhere, because it is online. However, 75% of children who suffer from cyberbullying never talk about it, thus limiting adults and peers to detect the signs. Movistar, one of the largest mobile phone company in Latin America recognized the natural relationship that telephone brands have with the problem as cell phones are the most used media for this type of harassment. Their objective was to create a campaign that would raise awareness of this issue by aligning it with their brand platform: “Choose to take care”.
媒体类别 手机广告
广告经理
广告经理
广告经理
广告经理
广告经理
文案
美术指导
执行创意总监
执行创意总监
客户主管
项目经理
Client Services Director
Client Services Director
创意总监
创意总监
客户总监
制作公司
导演
摄影指导
制作公司制片
执行制片
执行制片
剪辑师
音乐公司
音效设计公司 Porta Estudio

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