标题 | The Pirate Match |
广告公司 | Mirum |
广告战役 | Pirate Match |
广告主 | DirecTV |
品牌 | DirecTV Go |
Posted | 11月 2022 |
行业领域 | 媒体、出版物及制作 |
剧情简介 | The Pirate Match is an action that tracked the piracy consumption journey among sports fans and, instead of offering ads, gave them two hours of live content, with a pirated version of the match they sought.This idea put DIRECTV GO face to face with consumers of pirated content and, instead of confronting them, brought them on board.The entertainment lasted for 120 minutes and not only became a hot topic among football fans in 28 countries, but gave them a chance to leave piracy behind with a single click. |
问题 | Streaming and live broadcast paid platform. |
媒体类别 | 案例研究 |
Advertising Manager | Fernanda Bonfanti |
广告经理 | Alex Rocco |
广告经理 | Alexander Greif |
媒介企划 | Camila Vaz |
媒介企划 | Chrystina Mundt |
媒介企划 | Mariana Erêda |
Chief Executive Officer (CEO) | Robson Ortiz |
Global Chief Creative Officer | Bas Korsten |
Global Chief Creative Officer | Daniel Bonner |
首席创意官 | Daniel Minaker |
首席创意官 | Sebastian Tarazaga |
创意总监 | Filipe Matiazi |
联合创意总监 | Victor Keiti |
文案 | Thiago Gabardo |
文案 | Allison Noronha |
文案 | Patricia Machado |
美术指导 | Rafael Rudnicki |
美术指导 | Daniel Mota |
广告公司执行制片 | Paulo Setti |
项目经理 | Amanda de Oliveira |
Strategy Director | Daniel Kiesel |
客户总监 | Patricia Rogoski |
Agency Account Manager | Andressa Sucodolski |
New Business Director | Daniela Andres |
制作公司 | Buzz Creative Content Studio |
Managing Director | Duda Justus |
导演 | Lincoln Barela |
执行制片 | Jean-Paul Lefebvre |
制作公司制片 | Guilherme Barchik |
剪辑师 | Guilherme Bucco |
音效制作 | Toro Audio |
Executive Music Producer | Daniela Zandonai |
Executive Music Producer | Kelson Diego |
音乐制作人 | Mariana Kauchakje |
音乐作曲家 | Tiago Mendes |
摄影师 | João Heim |
摄影师 | Vinicius Barreto |