Daniel Minaker
首席创意官 at Wunderman Thompson
Buenos Aires, 阿根廷
标题The Pirate Match
广告公司
广告战役 Pirate Match
广告主 DirecTV
品牌 DirecTV Go
Posted11月 2022
行业领域 媒体、出版物及制作
剧情简介 The Pirate Match is an action that tracked the piracy consumption journey among sports fans and, instead of offering ads, gave them two hours of live content, with a pirated version of the match they sought.This idea put DIRECTV GO face to face with consumers of pirated content and, instead of confronting them, brought them on board.The entertainment lasted for 120 minutes and not only became a hot topic among football fans in 28 countries, but gave them a chance to leave piracy behind with a single click.
问题 Streaming and live broadcast paid platform.
媒体类别 案例研究
Advertising Manager
广告经理
广告经理
媒介企划
媒介企划
媒介企划
Chief Executive Officer (CEO)
Global Chief Creative Officer
Global Chief Creative Officer
首席创意官
首席创意官
创意总监
联合创意总监
文案
文案
文案
美术指导
美术指导
广告公司执行制片
项目经理
Strategy Director
客户总监
Agency Account Manager
New Business Director
制作公司 Buzz Creative Content Studio
Managing Director
导演
执行制片
制作公司制片
剪辑师
音效制作
Executive Music Producer
Executive Music Producer
音乐制作人
音乐作曲家
摄影师
摄影师

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