Waterlight - "Waterlight: The clean energy revolution is here"

Wunderman Thompson

Wunderman Thompson Bogotá, 哥伦比亚

奖项

6256

该广告属于ACT Responsible项目展品

品牌: Waterlight
国家: 哥伦比亚

广告主: E-Dina

标题	Waterlight: The clean energy revolution is here
Brief	Using renewable energy like saltwater, Waterlight sparks an innovative global solution for communities without access to electricity.As well as functioning as a portable lamp – half a liter of saltwater placed in the device provides an incredible 45 days of light – WaterLight is also capable of charging small appliances such as a cell phone or a radio via a USB port. Perfectly suited to seawater, the device also responds to freshwater mixed with salt and even – in emergency situations – urine.WaterLight’s groundbreaking application harnesses the power of ionization, a simple scientific reaction whereby salt-water electrolytes react with the magnesium on the inside of the device, producing electrical energy.WaterLight, is a revolutionary device that turns a simple natural resource into life-changing electrical power.
广告公司	Wunderman Thompson
广告战役	Waterlight: The clean energy revolution is here
广告主	E-Dina
品牌	Waterlight
首次发布日期	2021 / 4
行业领域	电池（汽车电池除外）、灯泡
剧情简介	Wunderman Thompson Colombia and renewable energy start-up E-Dina collaborated on WaterLight – a revolutionary device that can transform half a liter of salt water into an incredible 45 days of light. E-Dina and Wunderman Thompson Colombia turned to the Wayúu, whose access to electricity is limited, but are surrounded by arid desert terrain that turns out to be the most powerful battery in the world – the sea. With WaterLight, the Wayúu can transform this abundant natural resource into a safe, sustainable way to power their lives, from night fishing to charging mobile phones, without the need to travel for miles, creating a sense of connection within the community and to the wider world.
哲学	Electricity provides economic opportunity and quality of life. Fisherman can’t fish at night; kids must do their homework by candlelight – which can cause fires; artisans can’t craft at night to fill their orders, and mobile phones cannot be charged. We connected with the age-old traditions of the Wayúu, an indigenous community living on the remote La Guajira peninsula straddling the Colombia and Venezuela border
问题	According to the World Health Organization, at least 840 million people around the world are without access to electricity, hindering their ability to work beyond daylight hours, carry out essential tasks and stay connected to the wider world. With electricity demand expected to increase by 70% by 2035, and traditional fossil fuels estimated to be depleted in the next 52 years, a solution is urgently needed.
媒体类别	Product Design/Development
长度	119 seconds
Global Chief Creative Officer	Bas Korsten
Global Chief Creative Officer	Daniel Bonner
Regional Chief Creative Officer	Sebastian Tarazaga
Regional Chief Creative Officer	Daniel Minaker
首席创意官	Daniel Payan
执行创意总监	Pipe Ruiz Pineda
执行创意总监	Diego Rodríguez
客户总监	Natalia Grecco
创意总监	Lukas Vergel
创意总监	Felipe Santana
创意总监	Giovani Leal
创意总监	Gustavo Tovar
创意总监	Rene Rojas
客户主管	Alejandra Duarte