| 标题 | The Endless Recipe |
| 标题 (原始语言) | La receta sin fin |
| Brief | Food waste is the pandemic that has been going on for years. Globally, 1.3 billion tons of food are wasted each year and a third of this happens in households. We had a challenge: raising awareness about food waste in homes by reverting the negative perception of leftovers, and giving people the tools to reinvent leftovers instead of discarding them.To achieve this, during World Food Day we partnered with the Food and AgricultureOrganization of United Nations (FAO) and the Argentine Advertising Council, to join the most watched live cooking shows in Argentina with a single anti-waste recipe: The Endless Recipe.We took the leftovers from the first show that aired to the next one, so that they could become the ingredients of a new recipe. Again and again, we took the leftoversfrom show to show, eliminating food waste and inspiring families to dothe same. |
| 广告公司 |
Wunderman Buenos Aires
|
| 广告战役 |
The Endless Recipe
|
| 广告主 |
Organización de las Naciones Unidas para la Alimentación y la Agricultura, and Consejo Publicitario
|
| 品牌 |
Organización de las Naciones Unidas para la Alimentación y la Agricultura, and Consejo Publicitario Argentino
|
| Posted | 12月 2020 |
| 行业领域 | 环境与动物问题
|
| 剧情简介 | Food waste is the pandemic that has been going on for years. Globally, 1.3 billion tons of food are wasted each year and a third of this happens in households. We had a challenge: raising awareness about food waste in homes by reverting the negative perception of leftovers, and giving people the tools to reinvent leftovers instead of discarding them.To achieve this, during World Food Day we partnered with the Food and AgricultureOrganization of United Nations (FAO) and the Argentine Advertising Council, to join the most watched live cooking shows in Argentina with a single anti-waste recipe: The Endless Recipe.We took the leftovers from the first show that aired to the next one, so that they could become the ingredients of a new recipe. Again and again, we took the leftoversfrom show to show, eliminating food waste and inspiring families to dothe same. |
| 媒体类别 |
案例研究
|
| Regional Chief Creative Officer |
Sebastian Tarazaga
|
| Regional Chief Creative Officer |
Daniel Minaker
|
| 首席创意官 |
Natalia Benincasa
|
| 创意总监 |
Andrea Ventura
|
| 创意总监 |
Digital Head of Art
|
| 文案 |
Nicolás Trapanese Solanet
|
| 美术指导 |
Santiago Estévez
|
| Creative Lead |
Paula Akel
|
| 广告公司制片 |
Josefina Espil
|
| General Account Director |
Eliana Kaplan
|
| 客户总监 |
Dana di Lello
|
| 剪辑师 |
Lisandro Diez
|
| 动画 |
Lisandro Diez
|