| 标题 | Discount Time |
| 标题 (原始语言) | Tiempo de descuento |
| Brief | In addition to the typical tv broadcasts, the millennials watch football matches from their smartphones and, in Argentina, 72% of them use both devices at the same time.Without budget to be an official sponsor of the Argentine national team, Tuenti still had to find a way to be present at the America´s Cup in Brazil and engage its target audience – who was watching every minute of the event.In all the matches played by Argentina, we developed a real-time promotion linked to the "discount time" given by the referees. That is, when they added minutes to the regulation time, users had the same minutes to get promotions, with very, very low prices. If the time ran out, they couldn't access to the site anymore.The campaign kept Tuenti top of mind with young mobile phone users, increasing its presence in the Argentine market and sustaining monthly sales growth. |
| 广告公司 |
Wunderman Buenos Aires
|
| 广告战役 |
Discount Time
|
| 广告主 |
Tuenti Móvil
|
| 品牌 |
Tuenti
|
| Posted | 12月 2020 |
| 行业领域 | 个人无线通讯
|
| 剧情简介 | In addition to the typical tv broadcasts, the millennials watch football matches from their smartphones and, in Argentina, 72% of them use both devices at the same time.Without budget to be an official sponsor of the Argentine national team, Tuenti still had to find a way to be present at the America´s Cup in Brazil and engage its target audience – who was watching every minute of the event.In all the matches played by Argentina, we developed a real-time promotion linked to the "discount time" given by the referees. That is, when they added minutes to the regulation time, users had the same minutes to get promotions, with very, very low prices. If the time ran out, they couldn't access to the site anymore.The campaign kept Tuenti top of mind with young mobile phone users, increasing its presence in the Argentine market and sustaining monthly sales growth. |
| 媒体类别 |
案例研究
|
| Regional Chief Creative Officer |
Daniel Minaker
|
| Regional Chief Creative Officer |
Sebastian Tarazaga
|
| 首席创意官 |
Natalia Benincasa
|
| Chief Executive Officer (CEO) |
Victoria Cole
|
| 创意总监 |
Matías Paglieri
|
| 创意总监 |
Gastón Durán
|
| 创意总监 |
Dario Ventura
|
| 文案 |
Lucas Frigerio
|
| 美术指导 |
Julián Amarillo
|
| 美术指导 |
Natalia Gómez Uyabán
|
| Creative Lead |
Paula Akel
|
| 广告公司制片 |
Maite Orlievsky
|
| 剪辑师 |
Manuel Joltac
|
| Technology Director |
Mercedes Aizawa
|
| Tech Lead |
Javier Corra
|
| 项目经理 |
Julián Leonetti
|
| Web Developer |
Pablo Mendoza
|
| Web Developer |
Julián Moreira
|
| Client Services Director |
Fabiana Antonelli
|
| 客户总监 |
Maria Jazhal
|
| 客户主管 |
Daniela Savoini
|
| 客户助理 |
Agustina Palacios
|
| Content Strategy |
Mayra Pereyra
|
| 广告经理 |
Rosario Fernández Saavedra
|
| 广告经理 |
Carolina Estévez
|