Daniel Minaker
Digital Creative Director at BBDO Argentina
Buenos Aires, 阿根廷
标题Move like Lorde
广告公司
广告战役 Move like Lorde
广告主 Universal Music Group
品牌 Universal Music Argentina
首次发布日期
行业领域 文化、休闲及体育
广告口号 Universal Music challenges you to move like a rockstar
剧情简介 Universal Music challenges you to move like a rockstar
It’s hard to move like Jagger or Michael Jackson. And Lorde? Nearly impossible. That’s what inspired BBDO Argentina’s first work for Universal Music. In order to boost sales of Lorde’s latest album “Pure heroine”, the agency used kinetic technology and challenged Lorde’s fans to move like her in order to get a discount on her album. A software registered the movements of the participants and compared them with Lorde’s. The better the imitation, the bigger the discount. 
哲学 It’s hard to move like Jagger or Michael Jackson. And Lorde? Nearly impossible. That’s what inspired BBDO Argentina’s first work for Universal Music. In order to boost sales of Lorde’s latest album “Pure heroine”, the agency used kinetic technology and challenged Lorde’s fans to move like her in order to get a discount on her album. A software registered the movements of the participants and compared them with Lorde’s. The better the imitation, the bigger the discount. People could participate in two ways: using a special booth placed at placed in 12 record stores, main pubs and at the greatest local music festival, Personal Fest, or they could upload their own videos and the software analyzed them. The prize was a trip to Los Angeles to meet Lorde. 
问题 Objective: to boost sales of Lorde’s latest album “Pure heroine”, 
结果 More than 52,000 people got into the booth and more than 13,000 people got discounts on the album. 
媒体类别 Trade Show Booth
长度
执行创意总监
Innovation Creative
执行创意总监
文案
Digital Creative Director
Digital Creative Director
美术指导
导演
制作公司

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