标题 | The columns of hate |
Brief | A French deputy, Laeticia Avia, has proposed a law against online racism at the National Assembly. LICRA saw an opportunity to remind all deputies the importance to fight any kinds of racism. Before the vote, LICRA hacked the National Assembly and turned it into a media, showing that the racism has never been so high on the internet. LICRA hoped this event helped to convince deputies to vote for this law. |
广告公司 | Publicis Conseil |
广告战役 | The columns of hate |
广告主 | Licra |
品牌 | LICRA |
Posted | 1月 2021 |
行业领域 | 机构/公益组织/非盈利组织 |
剧情简介 | A French deputy, Laeticia Avia, has proposed a law against online racism at the National Assembly. LICRA saw an opportunity to remind all deputies the importance to fight any kinds of racism. Before the vote, LICRA hacked the National Assembly and turned it into a media, showing that racism has never been so high on the internet. LICRA hoped this event helped to convince deputies to vote for this law. |
媒体类别 | 互动 |
首席创意官 | Bruno Bertelli |
执行创意总监 | Marco Venturelli |
创意总监 | Elie Trotignon |
美术指导 | Eric Esculier |
文案 | Eric Esculier |
客户经理 | Laurent Enet |
制作公司 | Athem |