标题 | Prince Game Trailer |
广告公司 | Ogilvy Paris |
广告战役 | Prince Game Trailer |
广告主 | Mondelez International |
品牌 | Prince de LU |
首次发布日期 | 2015 / 4 |
行业领域 | 饼干,面包,燕麦饼 |
剧情简介 | Ogilvy Paris and Prince de LU Make You Want to be a Prince AgainThrough Adventurous Cross-platform Storytelling In the latest adventure of Princeland, children continue to gain the values of a Prince-- which so happen to be the same shared values of the brand: bravery, chivalry, adaptability, ingenuity, agility. . . but are now invited to finish the magnificent Princeland story through an exciting game where they can master different skills from 6 levels of play. For instance: venture into the belly of a flying dragon; jump over the rooftops of the city; escape hordes of crazy fans; sneak into a guarded castle; find their way through an out of control bakery! Inspired by the entertainment industry and some of the biggest animation studios in the world, Princeland masters a 3-D breakthrough initiative that goes beyond simple advertisement: TV Spots; Branded Content; 3 minute short film; a comic book; and, a game that stops after 15 minutes of play to encourage the player to go outside, exercise and be a real prince in the real world. Shared Ogilvy's Creative Director, Paul Kreitmann: "It was thrilling to create a story that wouldn't end when the film stops. When you play the mobile game, you get the chance to create your own character in Princeland and participate in the adventure to beat the evil Mustachio and save the kingdom in peril!" |
媒体类别 | Branded Content |
长度 | |
创意总监 | Paul Kreitmann |
Chief Executive Officer (CEO) | Philip Heimann |
执行创意总监 | Baptiste Clinet |
创意总监 | Fred Levron |
文案 | Antoine Gauquelin |
文案 | David Martin Angelus |
文案 | Vincent Pedrocchi |
文案 | remy aboukrat |
美术指导 | Bruno Bicalho Carvalhaes |
美术指导 | Chris Rowson |
美术指导 | Cédric Moutaud |
美术指导 | Julien Conter |
客户主任 | Karine Chick |
客户主任 | Julie Levet |
客户主任 | Laura Fantoni |
Agency supervisor | Natalie Heckel |
Agency supervisor | Myriam Nouicer |
Agency supervisor | Alix Trinh |
Agency supervisor | Cédric Bertin |
战略企划 | Alexandra Mimoun |
战略企划 | Antoine Bayle |
广告公司制片 | Olivier Mordacq |
广告公司制片 | Ryan Leonard |
广告公司制片 | Antoine Bagot |
Head of Technology | Adrien Leygues |
制作公司 | Cube Creative |
制片 | Alexandre Pagot |
导演 | Rémi Chapotot |
导演 | Tristan Michel |
Head of Production | Fabien Cellier |
音效 | Comptoir du Son et des Images |
音乐 | Franck Marchal |
Mixing Engineer & Sound Design | Alexandre Poirier |
Game Production Company | Moonbots Studios |
创意总监 | Adam Volker |
Chief Technical Officer | Bohdon Sayre |
制片 | Sulivan Parker |
Website Production Company | Lifelike |
制片 | Marney Beliveau |
Tech Lead | Soham Qadri |