标题 | Princeland (Making-Of) [English] |
广告公司 | Ogilvy Paris |
广告战役 | Princeland |
广告主 | Mondelez International |
品牌 | Prince |
首次发布日期 | 2013 / 10 |
行业领域 | 饼干,面包,燕麦饼 |
剧情简介 | SUMMARY : Prince is the leading children's biscuits brand in France and Belgium. It was perceived as being less relevant by mothers and very old fashioned by its consumers, children. In order to maintain the brand's leadership it was important to re-vitalise the brand's equity strengthening the relationship of trust with mothers whilst finding a way to engage with children. A storytelling platform, Princeland, was created and orchestrated through a multi-media connections plan, allowing Prince both to reassure mothers and to win the hearts of children, strengthening Prince’s business and brand leadership. |
媒体类别 | Branded Content |
长度 | |
市场 | 法国 |
更多信息 | http://www.luprinceland.com |
首席创意官 | Chris Garbutt |
创意总监 | Fred Levron |
广告公司制片 | Laure Bayle |
广告公司制片 | Antoine Bagot |
导演 | Rémi Chapotot |
导演 | Tristan Michel |
制作公司 | Cube |
文案 | Antoine Gauquelin |
文案 | remy aboukrat |
文案 | David Martin Angelus |
美术指导 | Julien Conter |
美术指导 | Chris Rowson |
美术指导 | Eve Roussou |
广告经理 | Mike Middleton |
广告经理 | Karine Chick |
广告经理 | Julie Levet |
客户经理 | Benoit de Fleurian |
客户经理 | Natalie Heckel |
客户经理 | Myriam Nouicer |
客户经理 | Alix Trinh |
战略企划 | Alexandra Mimoun |
战略企划 | Antoine Bayle |