标题 | Couch Converter |
广告公司 | Ogilvy Paris |
广告战役 | Couch Converter |
广告主 | Nestlé Waters |
品牌 | Vittel |
Posted | 6月 2014 |
行业领域 | 矿泉水、汽水及瓶装水 |
哲学 | The Brand challenge was to trigger French people's will power to embrace a healthier life. But how to do this when French people spend about 4.5 hours a day on their couch doing not so much? Vittel decided to tackle the problem at its very source - the couch - by turning this unsurpassed symbol of laziness into a symbol of activity. |
媒体类别 | 案例研究 |
长度 | |
首席创意官 | Chris Garbutt |
创意总监 | Thierry Chiumino |
创意总监 | Fred Levron |
美术指导 | Chris Rowson |
美术指导 | Bruno Bicalho Carvalhaes |
文案 | Antoine Gauquelin |
制片 | Antoine Bagot |
客户总监 | Antoine Petit |
客户主管 | Jane Crobeddu |
战略企划 | Ivan Pejcic |
制作公司 | Fighting Fish |
音效设计公司 | Comptoir Du Son Et Des Images |
广告经理 | Muriel Koch |
广告经理 | Maud Ampollini |
广告经理 | Guillaume Gachet |
广告经理 | Marie Cécile Pelle Lancien |