概要
Marco Scognamiglio has been at RAPP since 1999 and has led RAPP‘s transformation from a powerhouse in the UK’s Direct Marketing sector into a contemporary marketing and communications agency powered by data, technology and innovation.
In 2009 RAPP was named Agency of the Year by Marketing Magazine and has been shortlisted for the title in both Marketing and Campaign in recent years. RAPP is now also the 8th largest digital agency in the UK in revenue terms.
RAPP has achieved its success through the organic growth of an enviable client list that includes Akzo Nobel (Dulux), Bacardi, Barclaycard, Barclays, Dixons Store Group, Mercedes Benz, Open University, Virgin Atlantic and Virgin Media.
The agency regularly posts points of view on trends and how they will affect brands today. RAPP also leads the industry on topics such as Big Data. RAPP’s latest research study, Opportunities in Austerity, is a UK-wide study on the effects of the austerity cuts on British consumers and how brands need to manage their customers during this time. This first ran in 2010 at the beginning of the government cuts and again in 2012 with quarterly updates through 2013.
Marco Scognamiglio is a Member of the Marketing Society and he is also global chief marketing officer of the RAPP Network.
Before joining RAPP, Marco Scognamiglio worked at some of the biggest names in direct marketing including Barraclough Hall Woolston Gray (now Proximity), Tequila and OgilvyOne.
A graduate of the Royal Society of Chemistry, Marco Scognamiglio has a degree in chemistry with an analytical bias, before changing tack to do a post-grad diploma in marketing at Bristol.
A keen rugby fan, Marco Scognamiglio has his rugby coaching and referees badge.
Marco Scognamiglio lives in East Sheen with his wife Justine and two sons Max and Luca.
