| 标题 | Evan |
| 广告公司 | BBDO New York |
| 广告战役 | Know Your Signs |
| 广告主 | Sandy Hook Promise |
| 品牌 | Sandy Hook Promise |
| Posted | 4月 2017 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | On the face of it, this is the story of Evan, a teen counting down the days to summer break. He demonstrates his boredom by writing on a table in the school library. The next day he finds someone has responded. While we watch Evan’s romance play out, another darker tale is unfolding simultaneously, but no one notices. Only when we watch the film a second time do we realise what's been happening in front of our very eyes. The pay off urges us to look out for the warning signs of a potential shooting. This story is actually two stories. While we're watching Evan pursue an epistolary teen romance by scratching messages on the library desk, we completely miss the build-up to a tragic school shooting. When we're told of the hidden message, we have to watch again, to find that we missed all the clues. "Know the Signs", says Sandy Hook Promise, and you could prevent disaster. This powerful ad has a twist that will drop your jaw. Viewers watch Evan, a high school boy, as he navigates his way through a mysterious crush. We find ourselves smiling when the identity of the mystery woman is revealed. But the smile swifty turns into a gasp as a shooter enters the scene just behind our lovebirds. As our mind tries to wrap around what is happening, the film revisits previous scenes, only this time focusing on another character, in the background, as he plans the shooting. “Gun violence is preventable when you know the signs.” |
| 媒体类别 | Web Film |
| 长度 | |
| 制作公司 | Smuggler |
| Global Chief Creative Officer | David Lubars |
| 首席创意官 | Greg Hahn |
| 创意总监 | Peter Alsante |
| 美术指导 | Martins Zelcs |
| 文案 | Bryan Stokely |
| Group Executive Producer | Julian Katz |
| 客户总监 | Lindsey Cash |
| Communications Planning Director | Sean Stogner |
| Communications Planning Associate | Michael Schonfeld |
| Strategy Director | Alaina Crystal |
| 导演 | Henry-Alex Rubin |
| 摄影指导 | Ken Seng |
| 执行制片 | Drew Santarsiero |
| 制作公司制片 | Leah Allina |
| Chief Operating Officer (COO) | Andrew Colon |
| Managing Partner | Patrick Milling Smith |
| Managing Partner | Brian Carmody |
| 剪辑公司 | NO6 |
| 剪辑师 | Jason MacDonald |
| 剪辑师 | Nick Schneider |
| Assistant Editor | Zong Ling Chua |
| 后期制作 | NO6 |
| Colorist | Jason MacDonald |
| 制作公司制片 | Malia Rose |
| 执行制片 | Corina Dennison |
| Flame Artist | Ed Skupeen |
| Flame Artist | Mark Reyes |
| 音乐 | Beta Petrol |
| Mixer | Evan Mangiamele |
| Mixer | Stefano Campello |
| 音效制作 | Heard City |
| 执行制片 | Sasha Awn |
| Musician | Shelby Lynne |
More Work
SEE ALLMullets
- 品牌:
- Kawasaki
- 广告公司:
- Goodby Silverstein & Partners
Mind Ordering
- 品牌:
- Domino's & Netflix
- 广告公司:
- Work in Progress
Movement that Inspires
- 品牌:
- Kia
- 广告公司:
- David&Goliath
Choose Go
- 品牌:
- Nike
- 广告公司:
- Must Be Something
Drill Sergeant
- 品牌:
- Hotels.com
- 广告公司:
- CP+B
Evan
- 品牌:
- Sandy Hook Promise
- 广告公司:
- BBDO New York