标题 | Give your name to Freedom |
广告公司 | McCann Lisbon |
广告战役 | Give your name to Freedom. |
广告主 | Amnesty International |
品牌 | Amnesty International Portugal |
首次发布日期 | 2012 / 12 |
行业领域 | 人权 |
广告口号 | Give your name to Freedom |
剧情简介 | A man is running through the city and we listen to him remembering what he went through. He comes to a stop and uncovers his torso, showing his skin covered in names from those who signed his freedom. |
哲学 | Give your name to Freedom. Mark someone forever. |
问题 | "We want people to get involved with our work because they understand the importance of what we do and because they know they play a central part in what and how we do it" This was the briefing by the Portuguese branch of Amnesty International. While we were going through the material Amnesty gave us, one finding made a lasting impression on all of us working this project: Everyone who had fallen victim of a Humans Right violation had felt that they had a better fighting chance to survive or overcome what was happening to them as soon as they learnt Amnesty knew about their situation and was fighting for them. Even before Amnesty could actually do something to help, they would feel immediately safer and more hopeful, just because they knew someone out there was telling the world their story. At the same time, we realized that this notion of hope and the ability to inspire it doesn't exist without all of us, we that sign petitions and letters and that, by doing so, are supporting Amnesty International's work and are leaving our definitive mark on a number of people's life. |
结果 | From now on, anyone who sign up with Amnesty Portugal signs forever the causes that Amnesty is fighting for. So, Amnesty will have the world bigger petition signatures database, in a near future. |
媒体类别 | 影视 |
长度 | |
Soundtrack | Symphony nº3 Movement III - Composer: Phillip Glass |
更多信息 | http://amnistia-internacional.pt |
创意总监 | José Godinho Marques |
美术指导 | Maria Inês Leiria |
文案 | Sara Soares |
客户总监 | Sónia Correia |
客户助理 | Carlos Lisboa |
Producer | Bruno Carvalho |
执行制片 | Miguel Varela |
导演 | Enrique Escamilla |