| 标题 | Alex Ferguson retires |
| 广告公司 | BBH |
| 广告战役 | Alex Ferguson Retires |
| 广告主 | The Observer |
| 品牌 | The Observer |
| Posted | 8月 2013 |
| 行业领域 | 报纸、杂志、书籍 |
| 剧情简介 (原始语言) | Following the shock retirement of one of the most successful club managers in the history of football, the Observer dedicated a 12 page supplement to documenting his extraordinary career. BBH were briefed to create a tactical execution to promote the supplement and drive sales of the Sunday newspaper |
| 问题 (原始语言) | The majority of editorial and advertising content surrounding his retirement had been sincere, reflective and almost mournful. After all, the game was losing one of its most successful and enduring characters. In the spirit of 'The Whole Picture' – born of welcoming different points of view – we challenged the creatives to find a different angle on communicating Sir Alex's legacy. |
| 结果 (原始语言) | From lamentation to celebration, the ad dramatises how news of Sir Alex's retirement may have landed with those up against him in the dug-out. Showing a series of premiere league managers rejoicing, we commemorated Sir Alex's time at the top through the brand's unique tone of playfulness and wit. A sad day for English football indeed....unless you were managing the competition. |
| 媒体类别 | 平面 |
| 创意团队 | Richard Glendenning |
| 创意团队 | Martha Riley |
| 联合创意总监 | Peter Reid |
| 联合创意总监 | Carl Broadhurst |
| 执行创意总监 | David Kolbusz |
| 制作公司制片 | Aine Donovan |
| Strategic Business Lead | Ngaio Pardon |
| Strategy Director | Agathe Guerrier |
| Strategist | Lynsey Atkin |
| Team Director | Jon Barnes |
| 客户经理 | Jonny Price |
| 摄影师 | Getty Images |
| Typographer | James Townsend |