Colgate-Palmolive Company - "Stop The Pain - Masked Gothic Girls"

Red Fuse Communications

Red Fuse Communications Hong Kong, 香港

奖项

12391

品牌: Colgate-Palmolive Company
国家: 香港

广告主: Colgate-Palmolive Company

标题	Stop The Pain - Masked Gothic Girls
广告公司	Red Fuse Communications
广告战役	Stop The Pain - Masked Gothic Girls
广告主	Colgate-Palmolive Company
品牌	Colgate-Palmolive Company
首次发布日期	2016 / 10
行业领域	牙膏
哲学	Entry Summary: People suffering from sensitive teeth live in constant fear of the sudden pain which can strike at anytime. This “optical illusion art” incorporates popular culture cue of pain to depict the haunting sensation of teeth pain. Accompanied with a message of instant and lasting pain with Colgate Sensitivity Toothpaste.Paying tribute to the dark gothic style imagery, the initial image appears of a girl with ponytails, in a dark somber setting. Zooming into the detail of the facial features, the eyes and nose features are composed of two mask-wearing girls, holding an explosive plunger dynamite ready to terrorize their environment. The mouth is a train track and the teeth are all TNT (dynamites). The train carrying ice-creams represents that which can trigger tooth sensitivity at any time, with the dynamites magnifying the extreme tooth pain. Brief with projected outcomes: No restrictions. Translation: “No Mas Dolor” is Spanish for “No More Pain”.
媒体类别	平面
Global Chief Creative Officer, Chairman Asia	Shen Guan Tan
Regional Creative Director	Joshua Tay
Regional Creative Director	Craig Love
Regional Visualizer	Martin Yau
Associate Strategy Director	Kate Kopperman
Managing Director	Caroline Slocombe
Regional Media Director	Naina Shewakramani
Group Account Director	Fernanda Giacomelli
客户主管	Lucia Moreno
Director Of Operations	Doreen Chan
Regional Digital Production Manager	Katrina Quijano
Regional Creative Director Of Content	Sly Song
Regional Visualizer	Kent Tang
Global Ceo	Steve Forcione
Artist	Steve Simpson
Artist	Raul Urias
Chief Client Officer	Ranjana Choudry