Laurence Thomson
Co President & Chief Creative Officer at McCann London
London, 英国
标题The Rough Guide to Xbox
广告公司
广告战役 The Rough Guide to Xbox
广告主 Microsoft
品牌 Xbox
首次发布日期
行业领域 视频游戏/电玩控制器
哲学 Created in partnership with Rough Guides, one of the world’s leading travel guide publishers, the book is Rough Guides’ first-ever edition dedicated to virtual worlds, and works as a fully-functioning travel guide, exploring the stunning beauty of games beyond traditional gameplay.

Featuring top travel tips and photos shot by a professional in-game photographer, “The Rough Guide to Xbox” is intended, like other Rough Guides books, to be a valuable travel companion, except that every place from cover to cover can only be visited virtually in Xbox games – which have become vast, hugely detailed, and jaw-droppingly beautiful. It’s designed to encourage occasionally wandering off-piste away from the gameplay action to explore games for their sights to see.

The book features worlds from games such as Halo 5: Guardians, Metro Exodus and Forza Horizon 4, all of which are available on Xbox Game Pass.

The graphical detail of Xbox One X Enhanced games has made a new kind of travel possible, one where people can experience beautiful architecture, meet locals and make memories without having to leave home.

媒体类别 Branded Book
President & Chief Creative Officer
President & Chief Creative Officer
执行创意总监
执行创意总监
Senior Creative
Senior Creative
导演
导演
Senior Creative
Senior Creative
Head of Strategy
Senior Planner
Head of Art
设计师
设计师
Project Director
项目经理
Senior Project Manager
EVP and CCO
Managing Partner
Senior Account Director
客户总监
客户经理
客户主管
Chief Production Officer
执行制片
Head of Studio
制片
Junior Producer
Print Producer
制片
导演
制作公司
后期制作
Publishing
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