Laurence Thomson
Co President & Chief Creative Officer at McCann London
London, 英国
标题The Story Continues
广告公司
广告战役 The Story Continues
广告主 The All England Lawn Tennis Club (AELTC)
品牌 Wimbledon, The Championships 2019
Posted11月 2019
行业领域 运动队、体育活动
剧情简介 History isn’t a static timeline that stops at the present day. It’s an ever-evolving collection of stories. Every moment that we think of as “history”, was once thrillingly current and new. Nowhere is this more evident than Wimbledon: the most prestigious tennis event on earth.As landmark moments from The Championship’s history are layered with historical news stories, the film becomes a series of visually arresting tableaux, each recreating era-defining moments of human endeavour. An innovative hybrid of craft, including: photography, live action, typography, 3D printing, model making, archive sound, engineered SFX, as well as post-production techniques, were all utilised. And, state-of-the-art VFX allowed static archive imagery to be projection-mapped onto CGI wireframes – and therefore historical moments that were never filmed, are brought to life for the first time in cinematic slow motion. The result was a film for fans of all ages, with a story for the ages. A monumental, craft-driven piece that is yet another Wimbledon moment in pursuit of greatness.
媒体类别 影视
制作公司
音效制作
首席创意官
首席创意官
Copywriter / Art Director
Copywriter / Art Director
Business Director
客户经理
Project Director
Chief Strategy Officer
战略企划
Chief Production Officer
执行制片
广告公司制片
Head of Art
设计师
Head of Business Affairs
导演
执行制片
制片
Production Coordinator
摄影指导
美术指导
Wardrobe
Post-Production Comp Lead
Compositor
Compositor
3D Lead Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
Matte Painting
剪辑师
Motion Graphics Artist
Stock Photography
News Researcher and Writer
Sound Engineer
Sound Producer
Sound Producer

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