| 标题 | My Carer |
| 广告公司 | McCann Worldgroup, Europe |
| 广告战役 | My Carer |
| 广告主 | Alzheimer's Society |
| 品牌 | Alzheimer's Society, UK |
| 首次发布日期 | 2019 |
| 行业领域 | 疾病认知、救助机构 |
| 剧情简介 | My Carer is the most affordable and accessible digital tool for people living with dementia. The result of data collected from hundreds of hours of research with the Alzheimer’s Society, including focus and testing groups, it helps people living with early-stage dementia to follow their daily routine and retain their independence. It not only reminds them what to do, but also guides them, step-by-step, until they’ve accomplished their daily tasks. |
| 媒体类别 | Applications |
| 长度 | |
| 制作公司 | Skiled.app |
| Agency | MRM Worldwide |
| Global Executive Creative Director | Adrian Botan |
| Chief Digital Officer | Jon Carney |
| Digital Director | Mike Cooper |
| 创意总监 | Roy Cohen |
| 文案 | Hetu Negri |
| 美术指导 | Juan Peirano |
| Digital Strategist | Cedrine Streit |
| 首席创意官 | Rob Doubal |
| 首席创意官 | Laurence Thomson |
| Business Director | Gorgie Rechner |
| 客户经理 | Mel Caplan |
| Creative Technology Director | Mark Hollering |
| Lead Developer | Arend Koopmans |
| UX Lead | Hasher Marouf |
| Lead Architecture | Michael Malinsky |
| Lead Developer | Jetse Koopman |
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