Laurence Thomson
Co President & Chief Creative Officer at McCann London
London, 英国
标题My Carer
广告公司
广告战役 My Carer
广告主 Alzheimer's Society
品牌 Alzheimer's Society, UK
首次发布日期
行业领域 疾病认知、救助机构
剧情简介 My Carer is the most affordable and accessible digital tool for people living with dementia. The result of data collected from hundreds of hours of research with the Alzheimer’s Society, including focus and testing groups, it helps people living with early-stage dementia to follow their daily routine and retain their independence. It not only reminds them what to do, but also guides them, step-by-step, until they’ve accomplished their daily tasks.
媒体类别 Applications
长度
制作公司
Agency
Global Executive Creative Director
Chief Digital Officer
Digital Director
创意总监
文案
美术指导
Digital Strategist
首席创意官
首席创意官
Business Director
客户经理
Creative Technology Director
Lead Developer
UX Lead
Lead Architecture
Lead Developer

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