|剧情简介||Video game marketing has always focused on characters, guns and explosions. How could Xbox attract a wider audience who didn’t care about the violence? What about giving them a new reason to buy games? Not to play, but to visit! Xbox transformed into a travel brand, promoting not gameplay, but the locations in games – all built around a partnership with travel guide publisher Rough Guides. The Rough Guide to Xbox was just like their travel guides to real countries, but this time the advice was for virtual worlds.|
|Senior Creative||Jim Nilsson|
|Senior Creative||Jacob Bjordal|
|Head of Strategy||Karen Crum|
|Planner Director||James Appleby|
|Planner Director||Fannie David|
|Project Director||Clare Prager|
|Managing Partner||Sailesh Jani|
|PR Senior Account Director||Nicole Robinson-Spaude|
|Chief Production Officer||Sergio Lopez|
|制作||Fire without Smoke|
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