Laurence Thomson
Co President & Chief Creative Officer at McCann London
London, 英国
标题Visit Xbox
广告公司
广告战役 VisitXbox
广告主 Microsoft XBOX
品牌 XBOX
首次发布日期
行业领域 视频游戏/电玩控制器
剧情简介 Video game marketing has always focused on characters, guns and explosions. How could Xbox attract a wider audience who didn’t care about the violence? What about giving them a new reason to buy games? Not to play, but to visit! Xbox transformed into a travel brand, promoting not gameplay, but the locations in games – all built around a partnership with travel guide publisher Rough Guides. The Rough Guide to Xbox was just like their travel guides to real countries, but this time the advice was for virtual worlds.
媒体类别 互动
长度
首席创意官
首席创意官
执行创意总监
执行创意总监
Senior Creative
Senior Creative
导演
导演
Head of Strategy
Planner Director
Planner Director
美术指导
设计师
设计师
Project Director
项目经理
Managing Partner
PR Senior Account Director
客户总监
客户经理
客户经理
客户经理
客户主管
首席创意官
Chief Production Officer
执行制片
制片
制片
制作
后期制作

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