|标题||Xbox Design Lab Originals: The Fanchise Model|
|剧情简介|| Xbox Design Lab is a site that lets gamers customise controllers, but at a high price point. How could Xbox take cost out of the equation? By giving gamers ownership of their designs. Which meant they could also sell them for profit. Suddenly gamers started behaving like entrepreneurs, spotting gaps in the market and creating designs that would sell within their communities. Gamers targeted their social networks, while Xbox made bespoke ads to promote people’s designs across all its platforms. |
To promote its customisable controllers, Xbox let gamers behave like entrepreneurs, taking ownership of their bespoke designs and selling them for a profit. This also meant that while they were promoting their designs, gamers were spreading the word about Xbox customisable controllers across their own social channels.
|President & Chief Creative Officer||Rob Doubal|
|President & Chief Creative Officer||Laurence Thomson|
|Regional Creative Director||Sanjiv Mistry|
|Regional Creative Director||Jamie Mietz|
|Chief Strategy Officer||Karen Crum|
|Regional Business Director||Sailesh Jani|
|客户经理||Charlotte la Torre|
|Head of Design||Dan Howarth|
|Print Producer||Liam White|
|Studio Manager||Ellis Faint|
|Account Lead||David Smith|
|Director of Communications||Jess Byatt|
|Snr. Global Consumer Marketing Manager||Josh Munsee|
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