Laurence Thomson
Co President & Chief Creative Officer at McCann London
London, 英国
标题Survival Billboard
广告公司
广告战役 Survival of the Grittiest
广告主 Microsoft
品牌 Xbox
Posted4月 2016
行业领域 其他
剧情简介 To mark the launch of the new Tomb Raider video game, eight contestants took part in a 24-hour endurance test on a “live” billboard. The public followed the competition in real time and suggested challenges. The competitors (selected from thousands who applied online) were subjected to snow, freezing rain and intense heat. The event became a phenomenon as news channels picked up on it and viewers voted for their favourites. The survivor won an adventurous Tomb Raider themed trip.
媒体类别 案例研究
长度
首席创意官
首席创意官
创意总监
创意总监
Integrated Creative Director
文案
文案
文案
美术指导
美术指导
设计师
设计师
客户企划
美术总监
项目经理
制作公司制片
制作公司制片
执行制片
Business Director
客户总监
客户经理
客户主管
Studio Manager
Print Producer
剪辑师
剪辑师
Sound Engineer
Sound Engineer
Artwork
Streaming
SFX
Developer
Event Momentum
PR Agency
媒介公司
Head of Integrated Production

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