| 标题 | Janet |
| 广告公司 | McCann London |
| 广告战役 | My Sub, My Way |
| 广告主 | Doctor's Associates Inc. |
| 品牌 | Subway |
| 首次发布日期 | 2013 / 7 |
| 产品 | Mango Chicken Sub |
| 行业领域 | 餐馆与快餐 |
| 广告口号 | eat fresh. |
| 剧情简介 | To continue on the success of Keith, our previous Subway campaign to emphasise the customisable nature of the Subway menu, we follow another ordinary, Janet. Janet is rather unlucky and is often left feeling like she has pulled the short straw in life. That is until she is empowered with the choice on offer in a Subway store and she can order a meal just the way she likes it. The TV spot runs alongside the #WinLikeJanet Facebook game which gives players a chance to win the bear that Janet never won. It is an online Teddy Bear Hunt using Google Street View. Every weekday for a month, 5 giant bears will be released on a bespoke Subway Facebook app and players will search the Google Street View map in the UK and Ireland to win a bear. Clues to the bears’ whereabouts will be released on the Subway Twitter feed with help from Subway famous fans Louis Smith, Anthony Ogogo, Tommy Bowe and Holly Bleasdale. A total of 100 bears will be released over the promotional period. You can follow the Teddy Bear Hunt and all the latest at #WinLikeJanet. |
| 媒体类别 | 社交媒体 |
| 长度 | |
| 后期制作 | Marshall Street Editors |
| 后期制作 | Framestore |
| 创意总监 | Laurence Thomson |
| 创意总监 | Rob Doubal |
| 美术指导 | Lianne Galazka |
| 文案 | Imogen Jones |
| 客户总监 | Hatty Day |
| 广告公司制片 | Claire Amos |
| 导演 | Jonathan Herman |
| 制作公司 | Blink London |
| 音效设计公司 | Craft |
| 媒介公司 | MediaCom Scotland |
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