L'Oréal - "Lessons of Worth - Eva Longoria"

McCann Paris

McCann Paris Neuilly sur Cedex, 法国

4113

品牌: L'Oréal
国家: 法国

广告主: L'Oréal

标题	Lessons of Worth - Eva Longoria
广告公司	McCann Paris
广告战役	Lessons of Worth
广告主	L'Oréal
品牌	L'Oréal
首次发布日期	2021 / 9
行业领域	化妆品、美容产品及香水
剧情简介	Actress and activist Eva Longoria says “you’re worth it” to her first-grade self in a reflective video filmed as a part of the “Lessons of Worth” series from L’Oréal Paris, which aims to put meaning behind the brand’s historic tagline.
哲学	Launched with Viola Davis in May 2020, “Lessons of Worth,” is a series of spoken word videos using personal anecdotes to give a deeper meaning to self-worth, because women should never doubt themselves. The series was designed with a creative desire to let women find their own meaning behind the “Because I’m Worth It” tagline. By sharing personal experiences and lessons they have learned in life, each video encourages us to learn to accept and value ourselves. Thus, were born the “Lessons of Worth.” Following Viola Davis, the campaign continued with Jane Fonda, Aja Naomi King, and now, Eva Longoria.
媒体类别	Web Film
长度	98 seconds
后期制作	Nightshift
演员/名人	Eva Longoria
President	Charlotte Franceries
首席创意官	Julien Calot
联合创意总监	Liam Fearn
Creative Lead	Eric Landowski
Creative Manager	Nadia Lasfar
Chief Operating Officer (COO)	Anne-Sophie Carbo
Business Director	Mathieu Vieille
客户总监	Kristell Piriou
广告公司制片	Thibaut Blacque Belair
广告公司制片	Jean ROBERT
制作公司	PHANTASM
后期制作	Louise Jolles
后期制作	Sabrina Branco
Talent	Kimberly Kress
后期制作	X-Track