标题 | Slow This Ad |
广告公司 | Rethink Communications Inc. |
广告战役 | Slow This Ad |
广告主 | Kraft Heinz |
品牌 | Heinz |
首次发布日期 | 2023 / 3 |
行业领域 | 蛋黄酱,番茄酱,芥末 |
剧情简介 | The world’s slowest ketchup was on a mission to prove that the best things are always worth the wait. And we set out to do it where it would stand out the most - during the earth-rattling speed of a NASCAR race. Just as fans were settling in with their race day meal, we’d air a first of its kind 0.57 second TV ad that went by in a flash. The catch? The only way to enjoy it was to slow it down. Slowing it down revealed a full 30 second spot, featuring a mouthwatering slow ketchup pour, plus a hidden DoorDash coupon that let them order the perfect meal to pair with Heinz. |
媒体类别 | Web Film |
首席创意官 | Aaron Starkman |
首席创意官 | Mike Dubrick |
Chief Strategy Officer | Sean McDonald |
创意总监 | Zachary Bautista |
创意总监 | Geoff Baillie |
文案 | Geoff Baillie |
文案 | Phil Coulter |
文案 | Shawn Weidman |
美术指导 | Zachary Bautista |
美术指导 | Stefan D'Aversa |
Strategist | Julian Morgan |
Strategist | Emma Bayfield |
广告公司制片 | Tricia Lapidario |
广告公司制片 | Kate Spencer |
Business Leader | Adam Ball |
客户总监 | Jamie Sutherland |
客户总监 | David Greisman |
客户经理 | Jamie Flatow |
客户经理 | Rachel Cloth |
制作公司 | Free Society |
导演 | Shanghoon |
执行制片 | tony dimarco |
Head of Production | Dan Arki |