| 标题 | Breast |
| 标题 (原始语言) | Breast 1 |
| Brief | Self-examination is key to the early detection of breast cancer. Laço, one of Portugal's leading voices on breast cancer, wanted to remind women that they need to look carefully at their own breasts. A striking way of reminding women that they should regularly check their breasts for early signs of cancer. |
| 广告公司 | FCB Lisbon |
| 广告战役 | Breast |
| 广告主 | Laço Foundation |
| 品牌 | Laço Foundation |
| 首次发布日期 | 2018 / 4 |
| 行业领域 | 疾病认知、救助机构 |
| 广告口号 | Look at yours. |
| 剧情简介 | Self-examination is key in breast cancer screening. Hence the idea of show why women need to look carefully at their own breasts. |
| 哲学 | "Look at yours". |
| 问题 | Breast cancer is the most common type of cancer amongst women. They should be watchful and self aware of their own bodies. |
| 结果 | Increase awareness for this serious problem of women world-wide. |
| 媒体类别 | 海报 |
| 更多信息 | https://fundoimmlaco.pt/ |
| 创意总监 | edson athayde |
| 美术指导 | Eduardo Tavares |
| 文案 | edson athayde |
| 插图画家 | Marco Melgrati |
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