Creative Director, Partner, Member of the Management Board
at
hasan & partners
Helsinki Area, Finland, 芬兰
| 标题 | @JustAnEscalator – The world’s only tweeting escalator |
| 广告公司 | Hasan & Partners |
| 广告战役 | @JustAnEscalator – The world’s only tweeting escalator |
| 广告主 | KONE Oyj |
| 品牌 | Kone |
| 首次发布日期 | 2018 / 3 |
| 行业领域 | 建筑与土木工程 |
| 剧情简介 | WE TRANSLATED 3572 REAL-TIME DATA SIGNALS INTO ENGAGING CONTENT – AND TWITTER FOLLOWED. Each second, around 6000 tweets are being posted on Twitter. This corresponds to over 500 million tweets every day. In February 2018, an unexpected source suddenly crashed the party. By connecting their escalators to the cloud and monitoring their performance, Finnish manufacturer of elevators and escalators, KONE, makes maintenance predictive, tailored and intelligent. We wanted to make this complicated IoT-service concrete and understandable to the wider audience. By interpreting the data provided to the cloud by the escalator, and translating it into readable messages, we created the world’s first tweeting escalator. On Twitter, the world could follow the inner thoughts of an unnamed London escalator - and they did. The use of social media, specifically Twitter, as a platform for our communicational concept, allowed us to interact with our audience in a completely new way. In an attempt to simplify a fairly technical service and make it easily approachable and engaging, we used the framework and limitations of Twitter to our advantage and created a campaign the likes of which the world has never seen before. As we have access to the inner thoughts of a London escalator, why not translate them into human tweets and share them with the world? |
| 媒体类别 | 社交媒体 |
| 长度 | |
| 更多信息 | http://machineconversations.kone.com/escalators/ |
| 执行创意总监 | Tobias Wacker |
| Head of B to B | Mia Sirkiä |
| 客户经理 | Markus Frick |
| 客户经理 | Ketsia Anttila |
| 数字制片 | Marc Stevenson |
| Developer | Dean Clatworthy |
| 制作公司 | Trickle Distribution |
| 制作公司 | Spoon Publishing Oy |
| 美术指导 | Timo Huopalainen |
| 文案 | Rasmus Stoltzenberg |
| 文案 | Niclas Runeberg |
| Production AD | Karin Gellman |
| EVP, Marketing Director | Max Alfthan |
| Marketing Communications Manager | Anna-Kaisa Ehnqvist |
| Managing Editor | Laura Vinha |
| Communications Manager and Writer | Scott McMahon |
| Marketing Communications Director | Suvi Silvanto |
| Communications Director | Liisa Kivelä |
| Agency Director | Lena Barner-Rasmussen |
| Content Director | Asha Gopalkrishnan |
| 剪辑师 | Nikhil Sivadas |
| Creative & distribution director | David Larsson |
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