Creative Director, Partner, Member of the Management Board
at
hasan & partners
Helsinki Area, Finland, 芬兰
| 标题 | Machine conversations |
| Brief | We often say that connected objects are “talking to each other,” but what are they saying? KONE converted real time data passing between ts elevators and the cloud into human language, and invited the social media world to listen in. Nobody had ever translated machine-to-machine data into intelligible and shareable conversations before. The result seemed to give the machines a personality. When we listen, says KONE, we can predict what can happen and tailor maintenance accordingly. The operation demystified AI and the Internet of Things. |
| 广告公司 | Hasan & Partners |
| 广告战役 | Machine conversations |
| 广告主 | KONE Oyj |
| 品牌 | Kone |
| Posted | 11月 2017 |
| 行业领域 | 建筑与土木工程 |
| 剧情简介 | The Finnish elevator maker KONE developed an AI-driven monitoring and control system that could in real-time analyze any elevator’s status based on over 30 variables, analyze it to predict near and far future wear and tear — and repair things before they break. Powered by IBM Watson IoT the KONE cloud had enough power to handle a million elevators simultaneously, the system was ready to go live but needed a powerful demonstration of 24/7 elevator connections that would appeal to the general public, to media, and target customers. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 创意总监 | Tobias Wacker |
| 文案 | Rasmus Stoltzenberg |
| 美术指导 | Timo Huopalainen |
| 摄影师 | Aleksi Koskinen |
| 客户经理 | Mia Sirkiä |
| 客户经理 | Ketsia Anttila |
| 制片 | Niko Kuurne |
| 客户总监 | Antti Rasi |
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