| 标题 | Fly Responsibly |
| 广告公司 | DDB Unlimited |
| 广告战役 | Fly Responsibly |
| 广告主 | KLM Royal Dutch Airlines |
| 品牌 | KLM |
| 首次发布日期 | 2019 / 7 |
| 行业领域 | 航空公司、机场、铁路、公交、渡轮和邮轮运输 |
| 剧情简介 | KLM Royal Dutch Airlines is launching a global call to action on sustainable travel under the name ‘Fly Responsibly’. The airline is stepping forward to ask the aviation industry as a whole - and also individual travellers – to join forces to create a more sustainable future for aviation, together. In an open letter published this weekend in leading international newspapers including the New York Times, the Guardian, the Frankfurter Allgemeine Zeitung, the airline is urging everyone to join in this effort. This includes asking corporates and individuals making responsible travel decisions. |
| 哲学 | The open letter from KLM’s CEO, Pieter Elbers, is published in international newspapers in the US, the UK, Brazil, the Netherlands, the Nordics and Germany, and is underpinned by a social video, which asks a series of questions including: ‘Do you always have to meet face-to-face?, could you take the train instead?, and could you contribute by compensating your CO2 emissions or packing lightly?’ The video is part of an online platform, where under the new name and logo ‘Fly Responsibly’, which will be seen across KLM communication, the airline commits itself to achieving maximum progress. |
| 媒体类别 | 互动 |
| 长度 | |
| Managing Director | Esther te Pas |
| 创意总监 | Ed van Bennekom |
| 制作 | Czar |
| 制作 | Pedri animations |
| 后期制作 | Storm post productions |
| 音乐 | MassiveMusic |
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- 品牌:
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- 品牌:
- KLM
- 广告公司:
- DDB & Tribal Amsterdam