| 哲学 | Conceived and developed by 180 Kingsday, the campaign tells two unique tales of global DHL customers who benefit from their logistics partnership. From an online fashion brand in Hong Kong distributing clothes made from Cashmere wool, to engineers in the Antarctic in need of life-saving equipment to build a runway for climate researchers, the stories will be shared globally with two 45 sec TV ads. Alongside this, two online short documentaries will delve deeper behind these journeys, with print and banner ads driving the conversation beyond film. The Power of Global Trade originally debuted in 2015 to highlight the benefit that international business has on people’s everyday lives. Today’s launch reinforces this message, celebrating the human stories of success and prosperity that come from economic integration and open global trade. |