| 标题 | The new Volvo VNL - World’s Largest Unboxing Starring 3-Year-Old Joel |
| Brief | The unboxing trend on youtube is strangely mesmerising: millions of viewers tune into watch toys being unwrapped. That’s it. Playing off this strange, yet extremely successful trend, Volvo Trucks invited one lucky wide-eyed youngster to unbox the largest object ever unboxed: its Volvo VNL truck. And the views went through the roof. |
| 广告公司 | Forsman & Bodenfors Stockholm |
| 广告战役 | The New Volvo VNL |
| 广告主 | Volvo Trucks |
| 品牌 | Volvo Trucks |
| 首次发布日期 | 2017 / 7 |
| 行业领域 | 汽车 |
| 剧情简介 | To launch the new Volvo VNL in North America, we set up a live event inCharlotte, USA: The largest unboxing – ever – approved by Guinness WorldRecords.The first one who got to see this brand new model was a great truck lover, the 3-years-old Joel Jovine that got the surprise of his life.The event was then turned into a mini-documentary, used for PR and on socialmedia. |
| 媒体类别 | Web Film |
| 长度 | |
| 音频后期制作 | Media.Monks |
| 客户总监 | Olle Victorin |
| 客户经理 | Britta Malmberg |
| 美术指导 | Kim Cramer |
| 美术指导 | Anders Eklind |
| 文案 | Bjorn Engstrom |
| 文案 | Martin Ringqvist |
| 设计师 | Jerry Wass |
| PR Strategist | Bjame Darwell |
| 客户企划 | Tobias Nordström |
| 广告公司制片 | Lena Sellman |
| 广告公司制片 | Peter Gaudiano |
| 制作公司 | ACNE |
| 制作公司制片 | Lars Nordenson |
| 执行制片 | Petur Mogensen |
| Media Partner | Oath |
| Director / Editor | Torbjorn Martin |
| 音乐 | Jonas Quant |
| Social Media Expert | South Agency |
| PR | Ogilvy, Oath, Volvo Trucks |
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