Volkswagen - "Singin' in the Rain"

adam&eveDDB

adam&eveDDB London, 英国

奖项

14358

品牌: Volkswagen
国家: 英国

广告主: Volkswagen

标题	Singin' in the Rain
广告公司	adam&eveDDB
广告战役	Volkswagen British Campaigns
广告主	Volkswagen
品牌	Volkswagen
首次发布日期	2005 / 1
产品	Golf GTI
行业领域	小型车
广告口号	The new Golf GTI. The original, updated.
剧情简介	A man acts out a modern and more upbeat version of 'Singin in the Rain', before getting into his Volkswagen Golf GTI.
哲学	Volkswagen’s new (as of 1995) mass market volume objectives have meant many campaigns have been developed for model specific target audiences. However, we have maintained a degree of cross-campaign coherence by creating a common tone of voice across all campaigns. We have also ensured that the single messages we try to deliver about each individual model – Polo’s sturdiness, Golf’s refined classiness, Passat’s engineering attention to detail – are ultimately common Volkswagen engineering values.
问题	Volkswagen is a brand that has to appeal to many audiences, with many different product offerings. It has to do this whilst retaining overall brand values which support its individual product messages.
结果	Volkswagen were DDB London’s founding client in 1968 and in 2005 The Gunn Report named them as the most creatively awarded client in its history. Over the course of our relationship with Volkswagen we have won 5 Effectiveness Awards and scores of creative awards. The work featured on this page is some of our most recent.
媒体类别	影视
长度	60 seconds
市场	英国
Soundtrack	Singin' in the Rain
制作公司	Stink Films
剪辑公司	Marshall Street Editors
演员/名人	Gene Kelly
音乐	Mint Royale
美术指导	Steven Jones
导演	Ne-o
文案	Martin Loraine
创意总监	Jeremy Craigen
客户经理	Matt Ross
广告公司制片	Richard Chambers
制片	Blake Powell
剪辑师	Tim Thornton-Allen
电影	Patrick Duroux
特效	Alex Lovejoy
特效	Christophe Damiano
特效	MPC
录音室	Mad Planet