标题 | Little Girls Hijack Age Warning During Prime Time |
广告公司 | Duval Guillaume |
广告战役 | Little Girls Hijack Age Warning During Prime Time |
广告主 | PLAN |
品牌 | PLAN Belgium |
首次发布日期 | 2014 / 10 |
行业领域 | 慈善机构、基金、志愿者 |
剧情简介 | By hijacking age warnings before 12+ movie trailers, Plan Belgium confronts the general public with the practice of child marriage. In these touching movies, 3 separate girls tell an emotional story and paint a true picture about this horrible tradition. |
问题 | Every minute 27 girls are forced into marriage. That's 2 every second. Child marriage is a global problem. The practice violates girls' human rights, curtails their education, harms their health and sharply constrains their future. The start of a solution is simple: more education. Getting girls to school means delaying marriage. And by becoming a Plan parent that's exactly what you're helping to achieve. |
媒体类别 | 影视 |
长度 | |
文案 | Ralf De Houwer |
美术指导 | Jonas Caluwe |
创意总监 | Geoffrey Hantson |
创意总监 | Katrien Bottez |
客户经理 | Jef Leysen |
客户总监 | Elke Janssens |
战略企划 | Piet Wulleman |
战略企划 | Sophie Jadoul |
媒介企划 | Melissa Van Houtte |
广告公司制片 | Marc Van Buggenhout |
广告公司制片 | Tuyen Pham |
制作公司 | Geronimo |
导演 | Dirk Domen |
摄影指导 | Piet Deyaert |
执行制片 | Jasper Moeyaert |
Production Assistant | Mathias Kerner |