Laura Petruccelli
执行创意总监 at Goodby Silverstein & Partners
Melbourne, 澳大利亚
标题How to Plan a Funeral
广告公司
广告战役 How to plan a funeral
广告主 Transport Accident Commission TAC
品牌 TAC
Posted3月 2013
行业领域 道路安全
哲学 In September 2012 the Transport Accident Commission used Pinterest to teach unsuspecting girlfriends and mothers, ‘How to plan a funeral’.In contrast to the many happy occasions women plan on Pinterest this would hopefully catch them by surprise.The funerals would be for their young men, who are involved in 6 times more fatal crashes than young women. Speeding is the primary contributor to these fatalities.The campaign encouraged women to share the message, “I’d hate to plan your funeral. Slowing down won’t kill you.” 
媒体类别 互动电视
长度
更多信息 http://pinterest.com/planafuneral/
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