Juliana Paracencio
Global Creative Director at Ogilvy UK
London, 英国
标题Courage Amanda
广告公司
广告战役 Courage is Beautiful
广告主 Unilever
品牌 Dove
首次发布日期 2020 / 4
行业领域 卫生及个人护理产品
剧情简介 In times of crisis we are reminded that beauty isn’t about how you look, but what you do. And during the pandemic, frontline workers demonstrated the epitome of this beauty, showing us there is no greater expression of yourself than the qualities of selflessness, compassion and bravery. After long hours and double shifts, they looked exhausted, with deep, skin-blistering marks across their faces left from protective masks. Despite their appearance, they were resilient, continuing to fight day after day to save lives. We saw beauty in this courage. Our idea was simply to honour them by featuring their powerfully beautiful portraits in DOOH, thanking them directly for their selfless care while showing the world that Courage is Beautiful.
媒体类别 平面
Executive Vice President
Marketing Manager
Brand Manager
Global Executive Creative Director
首席创意官
集团创意总监
美术指导
联合创意总监
文案
Chief Strategy Officer
Managing Director
客户总监
Account Coordinator
广告公司制片
广告公司制片
剪辑师
Print Producer
Head of Project Management
剪辑师
执行制片
Assistant
音乐作曲家
创意总监

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