| 标题 | Hadia Time |
| 广告公司 | Ogilvy UAE |
| 广告战役 | Hadia Time |
| 广告主 | Lenovo |
| 品牌 | Lenovo Middle East |
| 首次发布日期 | 2016 / 6 |
| 行业领域 | 手机与寻呼机 |
| 剧情简介 | People were invited to download our mobile app, Hadia Time, and keep their phone locked for as long as possible between 7pm and 10pm each night which is family time during Ramadan. For each minute they kept their phone locked, Lenovo donated a minute of data to a migrant worker in the Middle East, so that they could call their families back home. This tackled two contrasting problems at the same time. On the one hand, migrant workers who don’t get to speak to their families enough are given the means to contact loved ones back home. On the other, people who are so glued to their screens that they ignore the family right in front of them have a good reason to put their device down. But they were not asked to sacrifice any of their own data, which made it a win-win situation. Hadia Time created a platform of goodwill, and value exchange between all involved and communicated Lenovo’s core values. |
| 媒体类别 | 电视 |
| 长度 | |
| 更多信息 | https://play.google.com/store/apps/details?id=cz.adiktmobile.hadiatime&hl=en |
| 首席创意官 | Paul Shearer |
| Regional Creative Director | Will Rust |
| 创意总监 | Logan Allanson |
| 执行创意总监 | Ramzi Moutran |
| Head of Art | Ben Griffiths |
| 美术指导 | Rafael Valencia |
| 美术指导 | Anas AlHakim |
| 文案 | Prajakta More |
| 文案 | Ahmed Elsherif |
| 文案 | Jordache Fernandes |
| 数字设计 | Muhammad Umair |
| 数字设计 | Rhoderick Ballesteros |
| Managing Director | Nabil Moutran |
| 客户总监 | Fadia Al Dandachi |
| 客户主管 | Mike Nawfal |
| Social Media Manager | Majd AbiAli |
| Social Media Manager | Mouna Ghadban |
| 广告公司制片 | Amanda Newall |
| Traffic Director | Nicola Sutherland |
| 创意团队 | Nour Deeb |
| Creative Coordinator | Regine Manalo |
| Chief Technology Officer | Gabriel Zabusek |
| Developer | Marek Polacik |
| Backend Developer | Ales Valta |
| 测试 | Matej Valenta |
| Brand Communications Director | Virginie de Beco |
| Head of Digital | Dounia Baha |
| Marketing Manager | Tariq Naseer |
| 剪辑师 | Souheil Zahreddine |
| 创意团队 | Juliana Paracencio |
| 创意团队 | Luiz Vicente Simões |