Jody Lee Lipes
New York, 美国
标题Farm Son
广告公司
广告战役 Insure Carefully, Dream Fearlessly
广告主 American Family Insurance
品牌 American Family Insurance
首次发布日期 2018 / 7
行业领域 保险
哲学 American Family Insurance has launched the newest phase of its “Insure Carefully, Dream Fearlessly” campaign. This latest iteration tells heartwarming stories to demonstrate that everyone’s dream is worth protecting. The campaign, created by BBDO New York, features an anthemic spot as well as two long-form films that illustrate that protection and support from American Family ultimately provides the freedom to go out and pursue your dream, or even someone else's. In one film, a brother fulfills his sister's dreams by embarking on a road trip to visit places on her bucket list. A second spot looks at the universal tension that comes with a child venturing far from home to pursue his dream, and a parent's hesitation to let them go. The anthem spot, “This Dream,” brings to life American Family’s belief that they don’t protect things, they protect dreams, and what it takes to make dreams a reality is exactly what it takes to protect them – hard work, dedication, and the right support. Additional films will continue to roll out throughout the year. In a category that has focused on the uncertainty of the world, American Family Insurance has chosen to instead center on the possibility of a better future. This is the latest in a series of optimistic stories told by the brand, following the 2016 “Dad Insurance” and last year’s “Duet” featuring Jennifer Hudson.
媒体类别 电视
长度
执行创意总监
首席创意官
执行制片
客户总监
Interactive Producer
Art Buyer
Business Manager
Worldwide Chief Creative Officer
Head of Integrated Production
Planning Director
Assistant Account Executive
Head of Art Production
Music Producer
创意总监
创意总监
Head of Music Production
Associate Strategy Director
联合美术指导
Director Data Solutions
Account Manager
Production Company
摄影指导
Producer
Producer
Director
执行制片
执行制片
执行制片
执行制片
Chief Operator
Content Producer
Edit Company
Editor
Producer
执行制片
Assistant Director
Assistant Director
Post Production Company
Producer
执行制片
创意总监
Conform Artist

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