| 标题 | Last Wishes |
| 广告公司 | AlmapBBDO |
| 广告战役 | Kombi Last Wishes |
| 广告主 | Volkswagen |
| 品牌 | Volkswagen |
| Posted | 8月 2014 |
| 行业领域 | 厢式货车 |
| 剧情简介 | Volkswagen unveils touching documentary about the last wish of a Type 2 (VW Kombi): returning home The film is the final part of a campaign that pays tribute to the world’s most famous van The world’s last Type 2 (also known as Kombi) was produced in Brazil on December 2013. To pay tribute to this international icon, Volkswagen do Brasil launched a campaign created by advertisement agency AlmapBBDO, comprising print and digital media. Through magazines the automaker announced the “de-launching” of the model. On the Type 2 website – www.vw.com.br/kombi - users were invited to tell stories they had lived in a Kombi, and the van published a will including 15 last wishes. The final one was to return home and rejoin the family. The film can be seen online at www.vw.com.br/kombi, and is the last piece of an ad campaign that began on September 2013. Images of the road are mixed with the car’s memories and with stories collected through the website. Among them are Bob Hieronimous tale of having painted the legendary Woodstock Type 2, turning the model into an icon of the counterculture movement in the 60’s and 70’s. Towards the end of the film, the car finally returns home and meets its family, fulfilling the last wish as written in the will. On the road The documentary took six months in the making. The film gathers scenes from people who went through special moments with a Type 2, going from Owings Mills, in the suburbs of Baltimore (USA) – where designer Bob Hieronimous receives a gift from the car –, all the way across the ocean to Amsfort, in the Netherlands, where the Kombi meets its brother Ben Pon Jr. before finally leaving. The soundtrack was composed by Lucas Lima. Besides this final film, six other brief documentaries were produced and posted at the website, showing other final wishes that came true. Five of them were directed by Judith Belfer and one by Fernando Gronstein Andrade. |
| 媒体类别 | 互动 |
| 长度 | |
| Partner / General Creative Director | Luiz Sanches |
| 创意总监 | André Kassu |
| 创意总监 | Marcos Medeiros |
| Digital Creative Director | Luciana Haguiara |
| Digital Creative Director | Sandro Rosa |
| 创意团队 | Benjamin Yung Jr |
| 创意团队 | Marcelo Tolentino |
| 创意团队 | Marcelo Nogueira |
| 创意团队 | Marcelo Pignatari Rosa |
| 制作公司 | Spray Filmes |
| 执行制片 | Lucia Leite |
| 导演 | Fernando Grostein de Andrade |
| 摄影指导 | Fernando Grostein de Andrade |
| 音效设计公司 | B A Start! |
| 音效设计公司 | Lucas Lima |
| 剪辑师 | Raoni Rodrigues |
| 后期制作 | Boson Post |
| RTV | Vera Jacinto |
| RTV | Rafael Motta |
| RTV | Ana Paula Casagrande |
| RTV | Henrique Danieletto |
| RTV | Diego Villas Boas |
| UX Designer | Vanessa Marques |
| UX Designer | Luiz Felipe Fernandes |
| 项目经理 | Denise Aya Kotsubo |
| 制作公司 | Inkuba |
| 摄影师 | Fabio Bataglia |
| Art Buyer | Teresa Setti |
| Art Buyer | Ana Cecília da Costa |
| Graphic Production | José Roberto Bezerra |
| Partner / Director of Client Services & Management | Gustavo Burnier |
| 客户总监 | Filipe Bartholomeu |
| 客户总监 | José Fernando Lopes |
| 客户主管 | Ana Beatriz Moreira Porto |
| 客户主管 | Aline Macedo |
| Account Trainee | Fernanda Portugal |
| Partner / General Planning Director | Cintia Gonçalves |
| 战略企划总监 | Sérgio Katz |
| 战略企划 | Marcus Freitas |
| 战略企划 | Denis Camargo |
| 战略企划 | Tatiana Weiss |
| 战略企划 | Rodrigo Friggi |
| 媒介总监 | Brian Crotty |
| 媒介总监 | Kauê Lara Cury |
| 媒介总监 | Fabio Urbanas |
| Media (Agency side) | Daniele Valle |
| Media (Agency side) | Katia Piccardi |
| Media (Agency side) | Stefano Justo |
| Media (Agency side) | Dayane Manfrere Alves |
| Marketer (Management team) | Marcelo Olival |
| Marketer (Management team) | Carlos Leite |
| Marketer (Management team) | Ana Cristina Mota |
| Marketer (Management team) | Camila Canais |