| 标题 | The Swap |
| 广告公司 | Publicis Italy |
| 广告战役 | The Swap |
| 广告主 | Renault |
| 品牌 | Renault Dacia |
| 首次发布日期 | 2017 / 4 |
| 行业领域 | 汽车 |
| 剧情简介 | Young people work hard to reach their goals and fulfill their ambitions. And for this reason, they often work over weekends. This forces them to leave their passions behind, like supporting their team at the stadium. Dacia, main sponsor of Udinese football club, found someone who’s free on Sunday and could take their place. Six players who were supposed to sit on the bench took the place of 6 young workers. We brought to life an unusual Swap: the players at work, the fans on the sideline, enjoying the match from a unique point of view. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Worldwide Chief Creative Officer | Bruno Bertelli |
| Chief Executive Officer (CEO) | Bruno Bertelli |
| 执行创意总监 | Cristiana Boccassini |
| 执行创意总监 | Bruno Bertelli |
| 创意总监 | Francesco Martini |
| 创意总监 | Alessandro Izzillo |
| 文案 | Francesca Vitello |
| 文案 | Michele Dell |
| 美术指导 | Laura Aondio |
| 美术指导 | Giorgio Luchetti |
| 数字项目经理 | Vittorio Cafiero |
| 客户经理 | Simona Coletta |
| 客户经理 | Giada Salerno |
| 客户经理 | Benedetta Virga |
| 客户经理 | Giulia Ratti |
| 广告公司制片 | Laura Pace |
| 制作公司 | Bedeschi Film s.r.l. |
| 导演 | Gigi Piola |
| Assistant Director | Alberto Poli |
| 摄影指导 | Maxime Alexander |
| 执行制片 | Federico Salvi |
| 制作公司制片 | Martina Vanoli |
| 剪辑师 | Fabrizio Squeo |
| 广告经理 | Paola Repaci |
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