Kate Jeffers
Partner, Managing Director at Venables Bell & Partners, San Francisco
San Francisco, 美国
标题Climate Start
广告公司
广告战役 We can do this - PG&E
广告主 PG&E Corporation
品牌 Pacific Gas & Electric Company
首次发布日期 2007 / 11
产品 Pacific Gas & Electric Company
行业领域 能源生产、原料及矿物
广告口号 We can do this
剧情简介 This campaign focuses on showcasing PG&E as a forward-looking company by demonstrating its commitment to a clean energy future by not only taking steps as a company to meet this challenge head on, but also by empowering customers to do their part. The online banners focus on four topics: wind, CFL's, cow power, rebates.

This campaign will be highly visible in TV and radio commercials, newspaper ads, online banners (on numerous websites in addition to the pge.com home page) and a solar-powered outdoor billboard on Highway 101 in San Francisco that gives back to the grid.

Customers whose interest is piqued by this advertising can learn more about clean energy at www.pge.com/wecandothis, a microsite that includes additional information about PG&E programs, and web videos from PG&E employees.
哲学 To demonstrate PG&E's commitment to a clean energy future, we produced advertising that stripped away the corporate veneer and showed the programs or steps PG&E is taking in the most authentic way.
问题 To educate customers to the environmental programs that Pacific Gas & Electric is involved along with give them tools to take action.
结果 In the first 6 weeks of the campaign running, we are receiving national press along with garnering attention from political organizations. One organization even expressed interest working with us on a future project.
媒体类别 Web Film
长度
市场 美国
更多信息 www.wecandothis.com
客户主管
广告公司制片
客户总监
文案
客户总监
客户主管
创意总监
美术指导

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