| 标题 | YMCA Playnasium |
| 广告公司 | McCann Melbourne |
| 广告战役 | YMCA Playnasium |
| 广告主 | YMCA |
| 品牌 | YMCA Victoria |
| 首次发布日期 | 2017 / 1 |
| 行业领域 | 体育与健身俱乐部、健身房、水疗中心、饮食诊所 |
| 剧情简介 | For over 150 years the YMCA’s purpose has been to get people together to get active. So we thought we’d design them something that did just that: the ymca playnasium - a piece of interactive design that turned gym time into play time. Using your child’s weight as your weights you can now work out and spend quality time with your kids. Three different gym/play machines were created, each designed for different muscle groups and age groups, but all made the parents fitter, the children happier, and both of them closer! The YMCA playnasium redesigned gym equipment, as for the first time it became a shared activity, and one that was fun. It also redesigned play equipment as it placed the parent in front of the child for focussed play and gave them a role to play (most traditional play equipment, like swings and slides, has the parent behind the child, or not having an active role at all). The YMCA playnasium design was a manifestation of the ymca philosophy. It has been installed in four locations and over the next 12 months the ymca plan to roll it out across their national network. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Managing Director | Adrian Mills |
| 首席创意官 | Pat Baron |
| 执行创意总监 | Matt Lawson |
| 文案 | Charles Baylis |
| 美术指导 | Caitlin Moloney |
| 美术指导 | Matt Lawson |
| Digital Director | Tony Prysten |
| 设计师 | Guilherme Pocai De Almeida |
| 客户总监 | Alec Hussain |
| 客户主管 | Angela Lethbridge |
| Social Manager | Chris Baker |
| 广告公司制片 | Victoria Conners-Bell |
| 广告公司制片 | Afrim Memed |
| 数字制片 | Joe Guario |
| 制作公司 | Treehouse Studios |
| 导演 | Nick Rieve |
| 剪辑师 | Ollie Knocker |
| 音乐制作人 | Caitlin Moloney |
| 音乐制作人 | Nat Pavlovic |
More Work
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- 品牌:
- MADC
- 广告公司:
- Cummins & Partners
No More Hiding
- 品牌:
- Quit Victoria
- 广告公司:
- Igloo Digital