标题 | Wheelchange Tours |
Brief | There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that links a wheelchair to a bicycle. Thanks to that innovation, a person with reduced mobility can become a tour guide. This innovation led to the creation of a new type of city tour, and a new sort of tour guide. |
广告公司 | FCB Lisbon |
广告战役 | Wheelchange Tours |
广告主 | Tur4All |
品牌 | Wheelchange Tours |
Posted | 11月 2019 |
行业领域 | 运输、旅行及旅游 |
剧情简介 | There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that allows you to couple a wheelchair with a bicycle. With it, a person with reduced mobility can become a tourist guide. |
问题 | Wheelchange Tours is an idea for Portugal which sees the tourism industry as a priority. An idea that can create a new profession in the tourist business for people with motor disabilities, and that can be replicated elsewhere. |
媒体类别 | 案例研究 |
创意总监 | edson athayde |
创意总监 | Luis Silva Dias |
首席创意官 | edson athayde |
文案 | edson athayde |
文案 | Márcio Nazianzeno |
美术指导 | Eduardo Pastor |
美术指导 | Andre Santos |
设计师 | João Martins |
制作公司 | BRO cinema |
导演 | Mário Patrocínio |
音效 | O Menino Grava |