标题 | Excuses |
Brief | “I fell down the stairs” or “It was the door again”. Most women who suffer domestic abuse use this type of excuses to hide the aggressions. These are not just excuses, they’re cries for help that we all should pay attention to. |
广告公司 |
FCB Lisbon
|
广告战役 |
Excuses
|
广告主 |
Associação Portuguesa de Apoio à Vítima
|
品牌 |
APAV – Portuguese Association for Victim Support
|
首次发布日期 |
2018 / 4
|
行业领域 | 反对家暴、性虐待
|
剧情简介 | “I fell down the stairs” or “It was the door again”. Most women who suffer domestic abuse use this type of excuses to hide the aggressions. These are not just excuses, they’re cries for help that we all should pay atention to. To raise awareness about this situation, FCB Lisbon came up with ads with an almost surreal feel, where houses are built from stairs and doors, showing how a house would actually have to look like to make all these excuses true. |
哲学 | For most women, the excuses are always the same. Report the real aggressor. Report domestic violence. |
问题
| Domestic violence |
媒体类别 |
平面
|
美术指导 |
Eduardo Pastor
|
创意总监 |
edson athayde
|
文案 |
Leo Gomez
|
3D Studio |
Mulungu
|
后期制作 |
WhiteLab
|
客户总监 |
Sonia Gonçalves
|