标题 | Cobblestone Riders |
广告公司 | FCB Lisbon |
广告战役 | Cobblestone Riders |
广告主 | FUEL TV |
品牌 | FUEL TV |
首次发布日期 | 2017 / 3 |
行业领域 | 电视、广播节目与电视台、电台 |
广告口号 | More than creating a brand promotion, we created a brand-new sport. |
剧情简介 | We decided to devise a way to skate the “unskateable”: a board that perfectly fits the tram tracks. As the story unfolded through online and offline channels, a skateboarding community emerged around our riders and the FUEL TV brand. More than creating a brand promotion, we created a brand-new sport. |
哲学 | Cobblestone Riders project turned the Portuguese cobblestone streets, criss-crossed with tramway rails, into the perfect place for a new way of skating. All thanks to a board specially designed to skate the unskateable. |
问题 | Fuel TV is an action sports TV channel available in 70 countries, including Portugal. Skaters are a great part of our target audience. Hot to engage with skateboarding social community and create relevant local online content in a country where the streets are the nightmare of any skater? |
结果 | MOST WATCHED AND SHARED VIDEO IN THE HISTORY OF FUEL TV’S SOCIAL MEDIA 22X MORE VIEWS THAN THE 2ND MOST POPULAR VIDEO 225.000€ IN ONLINE EARNED MEDIA IMPACTED OVER 18 MILLION HOMES IN 70 DIFFERENT COUNTIRES |
媒体类别 | Web Film |
长度 | |
Soundtrack | Fast Eddie Nelson - Baptize me in Wine |
联合创意总监 | edson athayde |
创意总监 | Luis Silva Dias |
文案 | Viton Araùjo |
美术指导 | Rodrigo Burdman |
美术指导 | Eduardo Pastor |
设计师 | João Martins |
Product Development | Ricardo Marques |
导演 | Mario Patrocinio |
导演 | Pedro Patrocinio |
Sound Designer | Paulo Costa |
后期制作 | Claudio Jordão |