标题 | Hitchhiker |
广告公司 | Publicis Conseil |
广告战役 | Hitchhiker |
广告主 | Renault |
品牌 | Renault Fluence |
首次发布日期 | 2010 / 9 |
行业领域 | 轿车 |
广告口号 | Redefine standards |
剧情简介 | This advert presents a man who has run out of petrol, lost in the middle of a real no man's land, hitchhiking. Another man in a Renault Fluence stops to take him to the next petro station. At this point, the hitchhiker is struck by love at first sight, litterally falling in love with the car, to the extent that he rejects his old car... |
哲学 | To promote the new Renault Fluence, a model which is mainly sold outside of the European continent, Publicis and Renault chose to focus on the indisputable ability of the model to outperform its competitors. |
媒体类别 | 电视 |
首席创意官 | Olivier Altmann |
客户经理 | Edouard Pacreau |
客户主管 | Christopher McIsaac |
客户主管 | Raymund Co |
客户主管 | Bastien Wojciechowski |
客户主管 | Sylvie Tavares |
广告经理 | Stephen Norman |
广告经理 | Patrick Fourniol |
广告经理 | Vanessa Lasnier |
广告经理 | Andreea Culcea |
战略企划 | Hélène Duvoux-Mauguet |
客户经理 | Catalin Albu |
创意总监 | Razvan Capanescu |
文案 | Cezar Panait |
美术指导 | Dragos Ometita |
广告公司制片 | Pierre Marcus |
广告公司制片 | Frédérique Le Goff |
制作公司 | Wanda Paris |
导演 | Sebastian Strasser |
制片 | Jérôme Denis |
Sound Producer | Anthony Leblond |
后期制作 | Vincent Bordier |