Evelyne Bourdonné
directrice des stratégies at Change, an FCB alliance
Paris, 法国
标题Stop, that's enough!
广告公司
广告战役 Stop - That's enough
广告主 French Ministry of Social Affairs, Health and Women's Rights
品牌 Ministère des familles, de l'enfance et des droits des femmes
首次发布日期 2015 / 11
行业领域 公共交通
广告口号 Stop, that's enough!
剧情简介 Nearly all women have been harassed at least once in their lives. The French government decided to take action and launched the first campaign against sexual harassment in public transports. Our goal was to convince harassers, witnesses and victims that harassment situations are not acceptable, and convince everyone that we must all act. The agency created a campaign that starkly shows harassment situations experienced by women in public transports using underground lines and graphics. 
哲学 The French government launched the first campaign against sexual harassment in public transports.
问题 Nearly all women have been harassed at least once in their lives. 
结果 Create a campaign that starkly shows harassment situations experienced by women in public transports using underground lines and graphics. 
媒体类别 互动
长度
更多信息 http://www.gyro.com
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