| 标题 | Gravity Cat |
| Brief | To communicate the fun of gravity changes, we made a live-action film which features a girl and her cat freely running across the walls and ceiling in the real world.Because a cat is the main character’s sidekick in the game, and cat videos are immensely popular on the internet, we decided to feature a cat to generate buzz for the film.We tackled challenging visual expressions, including one-cut takes, POV filming, animal takes, and gravity changes. We made it as realistic as possible to get viewers questioning/wondering how it was made, and to give it the wow factor.The story of a university student struggling with her thesis and eventually being freed from set ideas was created to make the film more than a gimmick, and to convey the message of the game: “Break out of your world’s box.” |
| 广告公司 |
Tohokushinsha Film Corporation
|
| 广告战役 |
Gravity Daze 2
|
| 广告主 |
Sony Interactive Entertainment Inc.
|
| 品牌 |
Gravity Daze 2
|
| Posted | 11月 2017 |
| 行业领域 | 视频游戏/电玩控制器
|
| 剧情简介 | To communicate the fun of gravity changes, we made a live-action film which features a girl and her cat freely running across the walls and ceiling in the real world. Because a cat is the main character’s sidekick in the game, and cat videos are immensely popular on the internet, we decided to feature a cat to generate buzz for the film. We tackled challenging visual expressions, including one-cut takes, POV filming, animal takes, and gravity changes. We made it as realistic as possible to get viewers questioning/wondering how it was made, and to give it the wow factor. The story of a university student struggling with her thesis and eventually being freed from set ideas was created to make the film more than a gimmick, and to convey the message of the game: “Break out of your world’s box.” |
| 媒体类别 |
电视
|
| 创意总监 |
Yuta Okuyama
|
| Planner Director |
Yusuke Amagai
|
| Planner Director |
Keita Togawa
|
| Planner Director |
Yuki Yokoi
|
| 客户主管 |
Kiyomi Wada
|
| 客户主管 |
Maiko Hayashi
|
| 制作公司 |
Tohokushinsha Film Corporation
|
| 制片 |
Takashi Aso
|
| 制片 |
Tatsuya Sunohara
|
| 制作经理 |
Takuya Omura
|
| 导演 |
Show Yanagisawa
|
| 电影 |
Ryoken Okamura
|
| 灯光主管/照明 |
Atsutoshi Ueno
|
| Set Design |
Yukiko Kuribayashi
|
| Art Production Director |
Shunsuke Okutani
|
| Offline Editing |
Etsuko Kimura
|
| Offline Editing |
Hanako Tabata
|
| Online lead |
Kenichi Sakai
|
| Sound Designer |
Erito Ayaki
|