| 标题 | 45 years of controversy, 5 times fewer casualties (en) |
| Brief | Seat belt use, helmet use, sober driving … Today these safety habits seem self-evident to everyone, but that wasn't always the case. This film digs through historical video archives that show the ongoing misconceptions and unhappiness of the French public, who have all too often resisted new safety measures, forgetting that Sécurité Routière's sole concern has always been the preservation of their lives and that of their loved ones. |
| 广告公司 |
la chose
|
| 广告战役 |
45 controversial years, 5 times less deaths
|
| 广告主 |
Délégation à la sécurité routière [ex Direction de la Sécurité et de la Circulation Routières (DSCR)
|
| 品牌 |
Direction de la Sécurité et de la Circulation
|
| Posted | 1月 2019 |
| 行业领域 | 机构/公益组织/非盈利组织
|
| 广告口号 | 45 controversial years, 5 times less deaths |
| 剧情简介 | Beginning July 2018, the authorized speed on 400,000 kms of two-way roads without a dividing line will be reduced to 80 km/h. All too predictably, this new road safety initiative is far from eliciting unanimity within the French public. |
| 媒体类别 |
互动
|
| 首席创意官 |
Pascal Grégoire
|
| 文案 |
Charles Flamand
|
| 美术指导 |
Alexandre Fort
|
| Head of Production |
Nicolas Buisset
|
| Assistant Director |
Géry BOUCHEZ
|
| 音效制作 |
THE Sound Production
|